Baby Products and the Asian American Baby Boom

korean-baby

Have you noticed all the babies that are suddenly everywhere? We are currently seeing another Baby Boom very similar to the one that occurred after the Second World War. The difference is half of the babies born during this Baby Boom are minority children.  According to Census Bureau statistics there are approximately as many non-white babies being born in the United States as white children. Asian Americans are one of the fastest-growing minority groups.  Asian Americans have accounted for 25 percent of the U.S. population gain during the last decade. In the future the number of Asian-Americans is expected to increase dramatically.  This increase is expected to be even greater than the increase of the Hispanic population.  Because of this the Asian American baby boom is not expected to end anytime soon.

The Asian American baby boom is now presenting significant opportunities to companies selling baby products. There are approximately 18 million Asian Americans living in the United States and they are currently concentrated in 19 U.S. cities.  Asian Americans are expected to contribute to at least 43% of the population growth of those cities. Diapers, baby food, baby clothes, baby shoes, baby toys, and other baby products are in high demand among Asian American parents. This is a very important target market for companies selling baby products because as a group Asian Americans are at the top of the socioeconomic ladder.  Identifying and catering to the needs of this key demographic group should be a top priority for baby product companies.

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Asianification of Skin Care

korean-girl

Have you even wondered how Korean women maintain seemingly ageless skin? While shopping at an H-Mart Korean supermarket this weekend I went into the beauty products boutique and had an interesting conversation with two South Korean women about skin care. I was told that there is a major difference between the Korean and the western approach to beauty. Women in the west typically follow a three-step facial regime whereas in South Korea there are 10 different steps. I was then shown all of the products that are used in this typical 10-step approach. No wonder South Korea is increasingly regarded as the holy ground of skin care innovation.

South Korean women spend more of their money on cosmetics than those in any other country and spend twice as much of their income on beauty products as do their American counterparts. Because of this South Korea is at the forefront of research into new skincare products, and its exports of skincare products are soaring. In 2015 South Korea exported more than $2.6 billion in cosmetics. Two of the products at the forefront of global skin care, for example, are Korean face masks (often made from seaweed) and Korean face cream (often made from snail slime). If western women find it too time consuming and expensive to use 10 plus beauty products a day as they do in South Korea, cherry picking these products will still result in a noticeable difference in their skin.

Shopping for Korean skincare products in retail stores can currently be difficult unless you live in a city with a large Asian population. It is great to have a knowledgeable sales person explain the benefits of all of the different products and how to fit them into a daily skin care routine. You can, however, purchase a wide range of Korean skincare products online. I found many websites that sell beauty products from South Korea. Two of the best were www.imomoko.com and www.gmarket.com. Imomoko has a huge selection of masks and Gmarket has numerous skincare pads, creams and other products. Both sites are in multiple languages.

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