Baby Products and the Asian American Baby Boom


Have you noticed all the babies that are suddenly everywhere? We are currently seeing another Baby Boom very similar to the one that occurred after the Second World War. The difference is half of the babies born during this Baby Boom are minority children.  According to Census Bureau statistics there are approximately as many non-white babies being born in the United States as white children. Asian Americans are one of the fastest-growing minority groups.  Asian Americans have accounted for 25 percent of the U.S. population gain during the last decade. In the future the number of Asian-Americans is expected to increase dramatically.  This increase is expected to be even greater than the increase of the Hispanic population.  Because of this the Asian American baby boom is not expected to end anytime soon.

The Asian American baby boom is now presenting significant opportunities to companies selling baby products. There are approximately 18 million Asian Americans living in the United States and they are currently concentrated in 19 U.S. cities.  Asian Americans are expected to contribute to at least 43% of the population growth of those cities. Diapers, baby food, baby clothes, baby shoes, baby toys, and other baby products are in high demand among Asian American parents. This is a very important target market for companies selling baby products because as a group Asian Americans are at the top of the socioeconomic ladder.  Identifying and catering to the needs of this key demographic group should be a top priority for baby product companies.

Photo by Ivodman –

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