Asianification of Skin Care


Have you even wondered how Korean women maintain seemingly ageless skin? While shopping at an H-Mart Korean supermarket this weekend I went into the beauty products boutique and had an interesting conversation with two South Korean women about skin care. I was told that there is a major difference between the Korean and the western approach to beauty. Women in the west typically follow a three-step facial regime whereas in South Korea there are 10 different steps. I was then shown all of the products that are used in this typical 10-step approach. No wonder South Korea is increasingly regarded as the holy ground of skin care innovation.

South Korean women spend more of their money on cosmetics than those in any other country and spend twice as much of their income on beauty products as do their American counterparts. Because of this South Korea is at the forefront of research into new skincare products, and its exports of skincare products are soaring. In 2015 South Korea exported more than $2.6 billion in cosmetics. Two of the products at the forefront of global skin care, for example, are Korean face masks (often made from seaweed) and Korean face cream (often made from snail slime). If western women find it too time consuming and expensive to use 10 plus beauty products a day as they do in South Korea, cherry picking these products will still result in a noticeable difference in their skin.

Shopping for Korean skincare products in retail stores can currently be difficult unless you live in a city with a large Asian population. It is great to have a knowledgeable sales person explain the benefits of all of the different products and how to fit them into a daily skin care routine. You can, however, purchase a wide range of Korean skincare products online. I found many websites that sell beauty products from South Korea. Two of the best were and Imomoko has a huge selection of masks and Gmarket has numerous skincare pads, creams and other products. Both sites are in multiple languages.

Photo by kaybee07 –

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